How to Drive Targeted Traffic Using Search Engine Tools

Bulls-Eye Traffic

In online marketing business like affiliate marketing, no traffic means no sales. That’s the reason why most affiliates or webmasters easily shell out even big bucks just to get top rankings on the search engines. 

With that being said I guess everyone will agree if I said that obtaining enough highly targeted traffic is the key to success in affiliate marketing business. This method is proven to be effective if you’re promoting or reselling product or service online. One of the best and most secured marketing strategies that affiliate marketers can employ is the strategy of paying for performance. This means that your investments are used only on results such as additional sales and incomes.

Let’s take a practical example. 

Paying for performance could mean giving a commission to a sales person only when new sale is made. This strategy assures you real profit because you can already compute the amount money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you use up has either come from sale or will generate a sale in the future.

And one of the proven and most efficient ways of acquiring sales in affiliate marketing business is by drawing targeted traffic towards your web site and converting them to sales by means of “Pay-Per-Click” Search Engines (PPC). I like to think of it as Bulls-Eye Traffic.

Target the traffic you want

PPC like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precisely targeted traffic to your niche. And this means people or site visitors who are actively searching for what precisely you are offering or selling. Search engine tools use keywords to drive targeted traffic to your site. And this strategy works this way: the more exact the keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

Search engine tools drives targeted traffic by keeping you away from the general keywords that are very common and usually come expensive and by casting a wide net of laser-focused keywords that are more targeted, not so expensive, and with high conversion rate. I’ll tell you, attracting targeted traffic through search engine tools is nothing but a “Win-Win” Situation.



Another tactic that search engine tools use in order to gain targeted traffic is to have a “Back-Up Response” for those who “almost bought” your product on the first visit. To successfully realize this, you need to market and advertise to them over and over again until you make them a new customer. Offer them an incentive so that they’ll allow you to advertise to them over a certain time span by means of e-mail or post mail. Here are some of the back-up responses which you can use: send a free e-mail newsletter, give a free catalog and offer a promo or sweepstakes which gives them the chance to win free merchandise.



To sum it up one of the most effective marketing strategies to pull in targeted traffic to your site is by means of Pay-Per-Click Search Engines like Overture.